About

WE ARE BPERECT

Trend Setting, Award Winning, Ahead of the Game. Changing the Cosmetics industry since 2013.

WE LOVE WHAT WE DO

Creating innovative products that are on trend and forward thinking.

WE ARE CRUELTY FREE

We love everyone – including animals! Our makeup products are certified by Beauty without Bunnies and Tanning products PETA approved.

WE ARE HIGHLY RATED

We’re proud to be used and loved by our loyal customers and the world’s leading makeup artists.

WE ARE EQUAL

In our house we are all equal. We’re champions for inclusivity, diversity and individuality.

MEET BPERFECT BRENDAN

BPerfect Cosmetics was created by Brendan McDowell in Belfast in 2012. Brendan wanted to create a range of cosmetics that were easy to use, versatile, that would change beauty routines forever.

Brendan made an appearance on Ireland’s Dragons’ Den in March 2017 where the brand received praise from all five Dragons and secured an offer from two. More recently, Brendan has been nominated as Ernst & Young’s Entrepreneur of the Year – an amazing achievement especially after only 7 years in business.

BPerfect Cosmetics is now stocked in over 2000+ stockists throughout Ireland, Northern Ireland, UK and worldwide. The BPerfect range consists of makeup and tanning MUST HAVES, and more recently Skincare. As well as the core range we have worked with some of the BEST makeup artists and influencers in the industry to bring you; BPerfect x Stacey Marie Carnival Collection, BPerfect x LMD Collection and the BPerfect x Annalivia Collection.

@bperfectcosmetics

OUR STORY

💫 2012: Where It All Began

In a small corner of Belfast, our founder Brendan McDowell set out to shake up the beauty world. With just one vision - make beauty bold, inclusive, and anything but ordinary - BPerfect Cosmetics was born.

🌟 2015–2017: Breaking Ground

We launched our first influencer collaboration and stepped into the spotlight with a game-changing appearance on Dragon’s Den. Organic buzz began to build as real people with real stories connected with what we stood for.

🎨 2018–2019: Incredible Products & Creative Sparks

Our Carnival Palette with global MUA Stacey Marie turned heads and broke the internet. From pop-ups to a 24,000 sq. ft warehouse, we made big moves - backed by even bolder ideas.

🚀 2020–2021: Going Global

Our first megastore opened in Belfast, and from there, we soared. We hit retailer shelves nationwide, launched on QVC UK, and entered pharmacies across Ireland. BPerfect was no longer just a brand - it was a movement.

📱 2022–2023: Viral Energy

From viral TikToks to a BBC documentary, BPerfect became a household name. Our Chroma Cover Foundation lit up feeds and makeup bags alike, making us one of the Top 3 UK brands on TikTok Shop.

🌍 2024: The Global Glow-Up

BPerfect reaches beauty lovers in over 150 countries with 14 megastores and 2,500+ stockists. We’re just getting started—and we’re bringing everyone with us.

🧖‍♀️ 2025: The Skin Studio Era

This year marks a new chapter in our journey - the launch of Skin Studio. A destination dedicated to skincare, self-care, and soul-soothing experiences, the Skin Studio brings our commitment to confidence and well-being to life.

MEET THE BRANDS

BPerfect

BPerfect is a bold, innovative, and empowering beauty brand, creating high-quality cosmetics and tanning products that inspire confidence and creativity.

Mrs Glam

In collaboration with Michelle Regazzoli Stone, Mrs Glam is a luxurious brand delivering glamorous, high-performance formulas for a flawless finish.

Skin Studio

Skin Studio is the ultimate destination for expert skincare treatments tried and tested by professional makeup artists and skin experts to ensure high quality performance suitable for everyone.